Thursday, 16 March 2017

Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders Why stakeholder analysis is important as a


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Project Management

1. Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a precondition of the decision whether or not to follow through with such a plan? As a Project manager how are going to negotiate with different stakeholders in the project? (10 Marks)

2. Construct a WBS (Work break-down structure) for a project in which you plan an event in your office/organization. (10 Marks)

3. All projects encounter some risk. New and unique projects have more unknowns and therefore more risks. A project manager needs to use an appropriate level of detail in risk planning enough to plan for all major and minor risks.

a) Assume yourself to be a project manager of a company involved in “new products development projects”, how are you going to do the risk planning to identify potential problems that could cause trouble for your project? (5 Marks)

b) What all methods will you use to assess the identified risks? (5 Marks)


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Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views


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Marketing Research


1. “Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views. Also discuss the same with reference to the various sampling methods employed by Research firms to conduct any Research/ Survey. (10 Marks)

2. “Organizations have to frequently conduct Brand Equity Researches to enhance brand value”. Discuss this concept of Brand Equity Research with an emphasis of Sales Promotion, giving a relevant example where a Sales Promotion program has boosted a Brand’s value/equity (10 Marks)

3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city to find out their clothing taste and preferences. The result would be used to strategize a communication strategy by finding out demographic and psychographic profile of the youth

a. Design the objective of research & Design the questionnaire for the research. (5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing the various options that you have decided for data collection? (5 Marks)


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XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make


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Financial Institutions and Market

Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make presentation to the Board of the Company on various anomalies/ events that have impact on stock price movements? Also explain in brief the EMH concept.
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200 Crores. The Company has decided to go public to fund the future CAPEX plan. The Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and method of listing of the shares in the stock market.
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April 2017. As a CFO you have to guide the management to hedge the financial exchange risk. Explain various hedging techniques.
(b) Indian financial system and financial market are witnessing a fast paced liberalization over past few decades. In light of these changes, as a CEO of a new E- commerce Start up, briefly explain various financial services/ payment options that you can offer to all your customers?

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McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted


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Business Ethics, Governance & Risk


1. Mc Donalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their outlets. What is your opinion about cultural clashes in business. With the help of a real life product/ business example showcase how business has ingenious ways to cross over cultural differences.

2. “Reach for the stars but always keep one foot on the ground”, was the best advice that L.N.Mittal received. He says that ambition soars high and along with that the compulsions of achieving the goals. It then becomes difficult to practice integrity and to stay in touch with reality. Success means you fly and cannot keep your feet grounded. What do you understand by business ambition. Is it a moral quality? When does success define good business?

3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get much publicity, but the way it works is quietly making sense to the consumers. How can ethical consumerism change businesses, explain using Reva as a case.

3. B) An ordinary consumer in the market recognizes the various common brands, for instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that supply to the varied needs of consumer jostle for a place in the consumer’s heart and mind. These companies would like to build a good reputation and present themselves as most ethical. In this manner they build a good corporate culture. What brings ‘good’ in the corporate culture, elaborate?


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Sunday, 12 March 2017

Assume that you are planning to buy the first new car for the family

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Treasury Management in Banking - Neha has recently joined a branch whose cash management system was not proper due to which they faced certain issues.


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Treasury Management in Banking

1. Neha has recently joined a branch whose cash management system was not proper due to which they faced certain issues. Neha was appointed to resolve the issue so that such a cash management system can be created that can cater to global needs as well. Mention the important steps that Neha would need to develop the system.

2. Amit has joined the Treasury Management team for the international level. He was asked by his manager to prepare the report on different objectives that needs to be kept in mind in order to tap the international market. Prepare the report and explain the relevance of each objective.

3. A Bank enters into an interest rate swap agreement for Rs 30,00,000 with firm A for a period of 2 years on 1st January 2015. The contract terms are as follows:
The Bank will pay interest of 3% semiannually to the firm
The firm will pay floating rate of LIBOR+1.5% semi-annually to the bank
Calculate the interest payment obligations of both the parties in case:

a) LIBOR= 1.5%   b) LIBOR= 2.5%


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Total Quality Management - using an example explain how Shewhart s PDSA cycle can be used as an effective process improvement technique.



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Total Quality Management

1. using an example explain how Shewhart s PDSA cycle can be used as an effective process improvement technique.
2. Quality management systems (QMS) can help companies to remain ahead of their competition. Explain with an example how ISO 14001 Environmental management system (EMS) can be implemented and used as a tool for gaining competitive advantage in the market?
3. Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) an enterprise of farmers for Dairy Development, started in the year 1981, with a three tier cooperative structure provides mechanism for regular timely pickup of milk, ensures minimum support price to the farmers and ensures availability of milk and milk products at reasonable price.
a. How does a dairy organization like APDDCF ensure that its processed milk is of good quality?
b. How can APDDCF apply the various principles and tools of statistical quality control?

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