M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian Market. The largest selling items for company are TV, Washing Machine, Refrigerators, Tablets and Mobile Phones.

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Corporate Social Responsibility

Case Study: M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian Market. The largest selling items for company are TV, Washing Machine, Refrigerators, Tablets and Mobile Phones. The company is well known for exchange offers. The company has been positively involved into recycling of old products and also has a brand that sells refurbished products. The company board has keen interest towards free digital education for the poor. The company has appointed you as the Social Responsibility Head. Your task will be to manage all the CSR activities of this organization

Q1. You have been asked to identify all the stakeholders and list down the responsibility of an organization towards each stakeholder. (10 Marks)

Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is in line with current business operations. Explain each activity in detail with reason. (10 Marks)

Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the learning’s from these theories in your organization?

a) Social Contract Theory (5 Marks)

b) Gandhiji’s Trusteeship Theory (5 Marks)

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Sixty per cent of students applying for admissions at NGASCE are female. 30 applications were received on a particular day

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Business Statistics

1. Sixty per cent of students applying for admissions at NGASCE are female. 30 applications were received on a particular day. What is the probability that exactly 15 of the applications will be from females? What is the probability that fewer than 10 of the applications will be from females? Also, calculate the expected number and variance of the number of applications from females? (10 marks)

2. The following data represent the number of Pen drives sold per day at a local computer shop and their daily average sales prices after bargain. (10 marks)

Develop a least-squares regression line and explain what the slope of the line indicates. Compute the coefficient of determination and comment on the strength of relationship between x and y.

3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20 years is as follows.

a) With the help of different statistical tools discuss the financial health of the company. (5 Marks)

b) Assume that you are a branch manager with a leading bank and if the Chadha and Chadha Company’s Managing Director approaches you with a funding request for its expansion plan, what will be your decision? Justify your decision based on your statistical analysis. (5 Marks)

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What are the major blunders that you have seen speakers commit while addressing an audience? As a proficient public speaker, what advice would you like to share with these

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Business Communication and Etiquette

Q1) What are the major blunders that you have seen speakers commit while addressing an audience? As a proficient public speaker, what advice would you like to share with these speakers to improve their delivery? (10 Marks)

Q2) Under what circumstances, would you recommend your team to employ surveys, interviews and focus groups. Which medium have you used the most to gather information in your career and why? (10 Marks)

Q3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He did not seem to be in the best of his element which was unlike his usual confident self. His team which is always very attentive could not focus on the point that he was making despite their best efforts.

a) Which aspect is most important according to you – sound, appearance or body language?  (5 Marks)

b) In what ways can non-verbal communication complement verbal communication?  (5 Marks)

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A reputed pizza company wants to make its foray in launching burgers. You have been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing

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Services Marketing

1. A reputed pizza company wants to make its foray in launching burgers. You have been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing. What will you do so as to create a USP? Also what will be the advertising strategy for the same?

Note: Assumptions should be supported with relevant justification (10 Marks)

2. Develop a Service Blue print with the diagram for any organization in organized retail industry (10 Marks)

3. Read the following Case & solve the questions given:

Amol booked a table in a restaurant for 12 people at the beginning of the Diwali period to celebrate the festive season with his family and friends. He had been a regular visitor to Moti Restaurant and had developed loyalty for this place famous for South Indian food. Most of his friends were from the South, so he preferred to treat them at Moti. Another reason for his selection was that the patron of Moti, Raj Kumar knew him well. Since he was regular visitor, he was quite confident that this dinner would be a success. Three days before the scheduled get-together dinner Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked busy but informed Amol it would be quite in order and he looked forward to seeing Amol and party later that week. As per programme's, all Amol’s friends met at his residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight difficulty, they located parking place at three different locations for the four cars in which they were traveling. The guests arrived at the restaurant on time and Amol was taken aback to find that the table has been set only for 12 persons. Raj Kumar came over seeing a large group gathered around the small table laid in one comer of the dining room. Amol reminded Raj Kumar of his earlier conversation which he had with him three days ago. He asked him to recollect that the booking had been increased from 12 to 16, and suggested that it may be an oversight that he had forgotten to set the table for 16 people. Amol then asked him to reset the table immediately for 16 people to avoid any embarrassment to him and his guest. To Amol's great amazement and embarrassment Raj Kumar denied that Amol has asked for a booking for 16 people. He, rather, told Amol that he had not phoned him at all this week to make amendments in the booking. "You must have been mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj Kumar was too rigid and continued to take a stand that he had not received any such call and that the booking was for 12 people only. The restaurant was full and Amol asked Raj Kumar to resolve the matter as his guests had been standing for more than ten minutes. Raj Kumar expressed his helplessness and said there was nothing he could do at the moment. At such time, Amol knew that there was nowhere else they could go at this time. Amol and his wife along with another couple opted to wait and let 12 members of the group seat themselves. It was after a long wait that they could be accommodated with the group. This could happen only when the guests sitting next to them left after their meal. All of them settled for the dinner but discussions mostly centered around the service provided by the restaurant. At the end of the dinner Amol checked the bill and did not leave any tip for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and explained him that he would not be visiting him again. Raj Kumar admitted that he may have been hasty but thought Amol was being unreasonable as it was his busiest evening and he could make allowances. Amol never visited the restaurant again and his friends too stayed away. They narrated this incident to many people.

Questions:

a. What according to you are the causes of poor delivery in this case? (5 Marks)

b. What steps could have been taken to rectify the situation as a service recovery strategy? (5 Marks)

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Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders Why stakeholder analysis is important as a

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Project Management

1. Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a precondition of the decision whether or not to follow through with such a plan? As a Project manager how are going to negotiate with different stakeholders in the project? (10 Marks)

2. Construct a WBS (Work break-down structure) for a project in which you plan an event in your office/organization. (10 Marks)

3. All projects encounter some risk. New and unique projects have more unknowns and therefore more risks. A project manager needs to use an appropriate level of detail in risk planning enough to plan for all major and minor risks.

a) Assume yourself to be a project manager of a company involved in “new products development projects”, how are you going to do the risk planning to identify potential problems that could cause trouble for your project? (5 Marks)

b) What all methods will you use to assess the identified risks? (5 Marks)

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Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views

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Marketing Research

1. “Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views. Also discuss the same with reference to the various sampling methods employed by Research firms to conduct any Research/ Survey. (10 Marks)

2. “Organizations have to frequently conduct Brand Equity Researches to enhance brand value”. Discuss this concept of Brand Equity Research with an emphasis of Sales Promotion, giving a relevant example where a Sales Promotion program has boosted a Brand’s value/equity (10 Marks)

3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city to find out their clothing taste and preferences. The result would be used to strategize a communication strategy by finding out demographic and psychographic profile of the youth

a. Design the objective of research & Design the questionnaire for the research. (5 Marks)

b. In the above case, how will you collect primary & secondary Data, briefly discussing the various options that you have decided for data collection? (5 Marks)

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XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make

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Financial Institutions and Market

Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make presentation to the Board of the Company on various anomalies/ events that have impact on stock price movements? Also explain in brief the EMH concept.

Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200 Crores. The Company has decided to go public to fund the future CAPEX plan. The Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and method of listing of the shares in the stock market.

Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April 2017. As a CFO you have to guide the management to hedge the financial exchange risk. Explain various hedging techniques.

(b) Indian financial system and financial market are witnessing a fast paced liberalization over past few decades. In light of these changes, as a CEO of a new E- commerce Start up, briefly explain various financial services/ payment options that you can offer to all your customers?

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McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted

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Business Ethics, Governance & Risk

1. Mc Donalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their outlets. What is your opinion about cultural clashes in business. With the help of a real life product/ business example showcase how business has ingenious ways to cross over cultural differences.

2. “Reach for the stars but always keep one foot on the ground”, was the best advice that L.N.Mittal received. He says that ambition soars high and along with that the compulsions of achieving the goals. It then becomes difficult to practice integrity and to stay in touch with reality. Success means you fly and cannot keep your feet grounded. What do you understand by business ambition. Is it a moral quality? When does success define good business?

3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get much publicity, but the way it works is quietly making sense to the consumers. How can ethical consumerism change businesses, explain using Reva as a case.

3. B) An ordinary consumer in the market recognizes the various common brands, for instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that supply to the varied needs of consumer jostle for a place in the consumer’s heart and mind. These companies would like to build a good reputation and present themselves as most ethical. In this manner they build a good corporate culture. What brings ‘good’ in the corporate culture, elaborate?

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Assume that you are planning to buy the first new car for the family

Treasury Management in Banking - Neha has recently joined a branch whose cash management system was not proper due to which they faced certain issues.

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Treasury Management in Banking

1. Neha has recently joined a branch whose cash management system was not proper due to which they faced certain issues. Neha was appointed to resolve the issue so that such a cash management system can be created that can cater to global needs as well. Mention the important steps that Neha would need to develop the system.

2. Amit has joined the Treasury Management team for the international level. He was asked by his manager to prepare the report on different objectives that needs to be kept in mind in order to tap the international market. Prepare the report and explain the relevance of each objective.

3. A Bank enters into an interest rate swap agreement for Rs 30,00,000 with firm A for a period of 2 years on 1st January 2015. The contract terms are as follows:

The Bank will pay interest of 3% semiannually to the firm
The firm will pay floating rate of LIBOR+1.5% semi-annually to the bank
Calculate the interest payment obligations of both the parties in case:

a) LIBOR= 1.5%   b) LIBOR= 2.5%

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Total Quality Management - using an example explain how Shewhart s PDSA cycle can be used as an effective process improvement technique.

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Total Quality Management

1. using an example explain how Shewhart s PDSA cycle can be used as an effective process improvement technique.

2. Quality management systems (QMS) can help companies to remain ahead of their competition. Explain with an example how ISO 14001 Environmental management system (EMS) can be implemented and used as a tool for gaining competitive advantage in the market?

3. Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) an enterprise of farmers for Dairy Development, started in the year 1981, with a three tier cooperative structure provides mechanism for regular timely pickup of milk, ensures minimum support price to the farmers and ensures availability of milk and milk products at reasonable price.

a. How does a dairy organization like APDDCF ensure that its processed milk is of good quality?

b. How can APDDCF apply the various principles and tools of statistical quality control?

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Taxation Direct & Indirect - There are certain instances where the cost of an asset to the previous owner shall be taken as the deemed cost of acquisition for the purpose of computing

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Taxation Direct & Indirect

1. There are certain instances where the cost of an asset to the previous owner shall be taken as the deemed cost of acquisition for the purpose of computing capital gain if such asset is transferred later on. Discuss.

2. Discuss any four types of losses that can be carried forward mentioning
The income against which such carried forward losses can be set off in next year
The time limit for carry forward of such losses. If, any.

3. A) Valuation under section 4A of the Central Excise Act, 1944 is based on Maximum Retail Price. Discuss the conditions to be satisfied in order to impose duty on any commodity based on its MRP.

3. B) HDILL Ltd provides interest free loan to its employees. Mr. Ravi being an employee of the company has taken a loan of Rs one lack from the company. Discuss how the value of benefit arising from this perquisite will be determined. What if, the loan was taken by the employee amounts to Rs 20000 only?

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Strategic Management - Select any multinational corporation of your choice and explain various strategy levels of the same. Explain any two decisions taken at each level in an organization.

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Strategic Management

Q1. Select any multinational corporation of your choice and explain various strategy levels of the same. Explain any two decisions taken at each level in an organization.

(10 Marks)

Case Study for Q2 and Q3

Q2. Assume you are starting a new company “Indian Tourister” which will deal with

manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Back packs, etc. The company will sell the bags of all sizes and will target male and

Female. The bags will be available online as well as company owned retail outlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies of the organization “Indian Tourister”. (10 Marks)

Q3. From the case above answer the following question:

a. Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)

b. Prepare a SWOT analysis for “Indian Tourister” (5 Marks)

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