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Marketing Research
1. “Sampling is usually preferable over a
census method of conducting research”. Give your views on this statement by
giving supporting reasons for your views. Also discuss the same with reference
to the various sampling methods employed by Research firms to conduct any
Research/ Survey. (10 Marks)
2. “Organizations have to frequently
conduct Brand Equity Researches to enhance brand value”. Discuss this concept
of Brand Equity Research with an emphasis of Sales Promotion, giving a relevant
example where a Sales Promotion program has boosted a Brand’s value/equity (10
Marks)
3. A leading Men’s Clothes wear brand
wants to study the youth in a leading metro city to find out their clothing
taste and preferences. The result would be used to strategize a communication
strategy by finding out demographic and psychographic profile of the youth
a. Design the objective of research &
Design the questionnaire for the research. (5 Marks)
b. In the above case, how will you collect
primary & secondary Data, briefly discussing the various options that you
have decided for data collection? (5 Marks)
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ARAVIND – 09901366442 – 09902787224
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