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Marketing Management
Q1. Assume that you are planning to buy the first new car for
the family. What will be the various stages involved in decision making process
of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years.
M/s ABC launches a new
brand of green tea called as “Green Chai” and wants to sell its
product in the Indian
Market. “Green Chai” is available in tea bags with two flavours
ie lemon and honey. Green Chai is naturally rich in antioxidants. The
antioxidants help to reduce the harmful effects that stress and pollution may
have on your body. The company wants to sell the green chai at 4 rupees each
tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size.
The company is confused in finding the right market, right segments for “Green
Chai”.
Q2. You as marketing head of the organisation for Green Chai
have been asked to prepare the report on type segmentation for “Green Chai”. (10
Marks)
Q3. Answer on the basis of the case above:
a. Prepare the targeting and positioning strategy for “Green
Chai”. (5 Marks)
b. Explain the promotion mix for “Green Chai”. (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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